Today, let’s debunk this crazy myth of Google Analytics CTR being used by Google.
It makes absolutely no sense, from Google’s algorithm standpoint. Furthermore, CTR in itself does not mean anything without context. CTR on a blog can’t be compared with a travel website.
The real CTR used by Google can be imagined with a Yahoo patent called Pogosticking.
It’s the CTR within Google’s SERP (Search Engine Result Page) that counts.
Here is the whole difference. SEO believe it’s CTR in Analytics while it’s CTR in the SERP.

As always, this is only my opinion.
Please don’t hesitate to share your point of view on the topics covered in this video.

I never take for granted the time you spend to watch our content.

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The program of the SEO Conspiracy Podcast is the following:

Monday ➡ SEO Myth-busting with my exclusive co-host, the one and only Dixon Jones;

Tuesday ➡ Your fix of Alternative SEO News. I’m reviewing every important news about the Search/Digital Marketing industry from the week before;

Wednesday ➡ SEO Stories. With or without a guest, I will take the time to dissects Search Engine Optimization and Digital Marketing topics;

Thursday ➡ this day is reserved to talk about Semantic SEO and my strategy called the Topical Mesh. In a series of 52 videos, I lay out the complete plan. This is the most advanced free SEO tutorial in the World;

Friday ➡ Q &A. I have tons of questions in stock, asked by my students and clients.
To start off the series, I will dig into this pool of SEO and Digital Marketing related questions.
To continue the series, please contact me (contact info in the about page on the Youtube channel) or via social medias (links below). Ask me any questions. My answer will be 100% BS Free Guaranteed or your money back (just kidding, I’m giving out everything for free);

Week-ends ➡ and/or sometimes during the week, live sessions will take place. Among other ideas, I will be performing live SEO audits.

I want to help you achieve better results; I don’t want to hold back anything.
I’ve always been known to lay it all out like it is.

There is way too much BS talk in the SEO industry.
Let’s cut throughout the noise to have a real conversation.

Thank you very much for watching
Laurent Bourrelly
https://www.seoconspiracy.com/

———–
Laurent’s Stuff :
https://www.topicalmesh.com/
https://www.frenchtouchseo.com/
https://rank4win.com/
https://twitter.com/laurentbourelly

———–
Dixon’s Stuff:
https://dixonjones.com/
https://majestic.com/
https://inlinks.net/

———–
SEO Conspiracy Social Media :
– Podcast: https://www.podcastics.com/podcast/seoconspiracy/
– Facebook: https://www.facebook.com/seoconspiracy/
– Instagram: https://www.instagram.com/seoconspiracy/
– Twitter: https://twitter.com/seoconspiracy

#SEO #Google #DigitalMarketing

In the second part of our video series, “SEO For Beginners”, we talk about how search engines like Google crawl, index, and rank websites.

Timestamps:
00:00 Introduction
00:28 How Search Engines Work
1:01 Crawling
2:58 Indexing
4:22 Ranking
5:52 Important Ranking Factors

This can help you optimize your website according to Google’s best practices and improve your visibility in search results.

Crawling

Crawling refers to the discovery of all the pages on the web. Google has little programs called GoogleBots which are also known as crawlers or spiders. Crawlers start off by discovering only a few web pages and then follow the links on those webpages to find new pages, and so on and so forth. This way they discover billions of webpages on the internet to add them to Google’s database.

With a Robots.txt file in a website’s root directory, webmasters can give directives to crawlers about which parts of their site the crawlers should and shouldn’t crawl or index. For webpages that don’t need to be crawled or indexed, like test pages, a Disallow directive can be used. You can learn more about Robots.txt here: https://www.linkbuildinghq.com/beginners-guide-robots-txt/

A Crawl Stats report in the Google Search Console shows how many pages of a website have been crawled in the last 90 days. The Coverage report shows if crawlers are encountering any errors while crawling a website.

Crawlers have a Crawl Budget which refers to the average number of URLs Googlebot will crawl on a site before leaving. Therefore, it is important to optimize the Robots.txt file to ensure Google isn’t crawling unimportant or junk pages. With a sitemap, GoogleBots make sense of the site architecture and understand which pages the webmasters think are more important.

Indexing

While crawling is the discovery of pages, indexing handles the storing of the discovered pages in Google’s database or index.

By typing in “site:yourdomain.com” in the search bar, you can know which pages of your website have currently been indexed. There can be a few reasons for webpages not being indexed which are discussed in this video.

Some common Robots.txt instructions for indexing include:
• A NoIndex tag which can be used to tell Google which pages to crawl but not index.
• A NoArchive tag to remove pages with outdated pricing. This is useful for ecommerce sites.
• An X-Robots-Tag to exclude specific folders or file types from being indexed.

Ranking

Ranking refers to showing webpages in a certain order based on a search query. Google uses hundreds of mini-algorithms, or ranking factors, to assess where and when to show pages in its search results.

These mini-algorithms add up to form Google’s ranking algorithm which keeps updating to improve Google’s ability to show the most relevant and high on quality search results.

Depending on the search intent, the searcher’s location, their search history, and other metrics, Google displays what it thinks are the most relevant results. Google’s ranking factors help the search engine in this process. There are over 200 ranking factors, but the most important ones include:

• Content Relevance

Relevance is among the most important ranking factors. Your content including your keywords needs to be relevant to the searcher’s query. Conducting keyword research will help you find the right keywords to target.

• Content Quality

The quality of the content helps you stand out from your competition. Assessing the content in terms of its EAT (Expertise, Authority, and Trustworthiness) helps you with this factor.

• Quality Backlinks

Backlinks act like “votes” from one site to another. Having backlinks from high authority websites improves this ranking for this factor.

• Mobile-Friendly Websites

With mobile-first indexing, your website’s mobile version is now even more important than the desktop version. Therefore, ensure your website is fully optimized for mobile. If you want to learn more about mobile-first indexing, read this blog: https://www.linkbuildinghq.com/mobile-first-indexing-guide/

• Technical On-Page SEO

This includes having the right meta tags and headings, making sure your page can be crawled and indexed if you want it to rank, making it easier for search crawlers to understand your page, having a fast load time, using alt text for images, internal linking, having a secure site, deploying schema markup, and more.

Now that you have a solid grasp of how Google crawls, indexes, and ranks websites, it’s time to move on to developing a winning SEO strategy. And it all starts with a solid keyword research plan, which is the main topic of part 3 of this series. Stay tuned!

Link Building HQ
At Link Building HQ, our goal is to provide the most relevant and up-to-date information to search engine marketers.
Visit our website: https://www.linkbuildinghq.com/ more amazing tips.

#google #ranking #backlinks

Most lists of #google #ranking factors are too long. They focus on listing every factor under the sun instead of those that actually matter.
Even worse, because nobody knows them all, most contain a lot of myths.
Hi, I’m Cally, from the International Institute of Digital Marketing. Here are 4 #google #ranking factors that most deserve your attention.
#backlinks
#backlinks are arguably the most important #ranking factor.
How do we know? #backlinks form the basis of PageRank, which is the foundation of #google’s #ranking algorithm. Independent research also confirms the relationship between #backlinks and organic traffic.
However, not all #backlinks are created equal.
Lots of factors contribute to a backlink’s ability to move the needle, and the two most important are relevance and authority.
Topical authority
#google wants to rank pages from authoritative sources—and this goes way beyond #backlinks.
But is there any evidence for “topical authority” as a #ranking factor besides the anecdotal?
Absolutely.
#google’s search quality rater guidelines mention something called E‑A-T. This stands for expertise, authoritativeness, and trustworthiness.
Search intent
#google doesn’t rank the same type of content for every query.
Analyzing the current top-#ranking results for the “four C’s of search intent” is an excellent way to understand the basics of how to optimize for a query.
The four C’s are:
Content style
Content type
Content format
Content angle
Content depth
#google wants to rank the most useful result for the query, so covering everything searchers want to know is key.
However, this isn’t about content length. Longer content isn’t always better.
It’s about covering what’s important to the searcher and what they expect to see.
For more information, visit www.iidm.world

Aleph Technologies specializes in providing hands-on classroom-based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified #SCRUM Master, #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education.

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We guide you through your #Agile Transformation.

Reap the benefits of Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with Aleph Technologies to develop a practical plan of action, implement necessary changes, and move your company to new heights with a culture of learning, innovation and growth throughout your organization.

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Is this the number one ranking factor on Google in 2021?

Timestamps:

[00:00:00] Introduction
[00:01:27] Shine Ranker Tool
[00:01:37] Type any keywords on Keywords Research tab
[00:02:01] Figure out how pages ranked
[00:02:59] The number one ranking factor
[00:03:55] Figure out what is showing up
[00:04:19] Go over to Google and type intitle:”keyword”.
[00:08:33] How to grab free SEO resources